As part of a £400m investment to transform Club World, British Airways (BA) is introducing new bedding and amenity kits through a partnership with The White Company.
Starting with the LHR-JFK route later this year, customers will receive an elegant day cushion, a bespoke soft large pillow with white cotton pillowcase, a super-soft woven blanket, a specially developed luxurious duvet, and a padded mattress topper to improve their quality of sleep. The new bedding will be rolled out gradually throughout 2018
The new amenity kit comes in an elegantly designed bag from The White Company and contains products from their Restore & Relax Spa Collection, as well as a super-soft jersey eye-mask.
BA is also introducing a number of measures to maximise sleep time in Club World, such as providing customers with a breakfast card so they can choose if they want to be woken up for breakfast and if so, what they would like.
In addition, a new restaurant-style premium dining service will start in autumn, with display trolleys allowing customers to select dishes from a choice of freshly prepared starters and desserts.