Earlier this month Air Canada unveiled its new livery, presenting a modernized image which reflects the evolution of this iconic Canadian brand.
Benjamin Smith, president of Passenger Airlines at Air Canada said that the fleet’s new livery signalled a pivotal point in the company’s history: “On the occasion of Canada’s 150th anniversary year, the future Air Canada represents the strength of our nation and the future-looking spirit of our airline.”
Air Canada’s fleet of 300 mainline and regional aircraft are being repainted in a bold black and white design with the iconic encircled red maple leaf returning to the tail of the flag carrier’s fleet after an absence of 24 years. Reflecting Canada’s vastness and contrasting seasons, with references to its wildlife and First Nations heritage, the new fleet livery was designed by international design firm Winkcreative, headed by Canadian entrepreneur Tyler Brûlé. Air Canada employees will also receive chic new uniforms designed by Christopher Bates, whose grey and black tones with red accents complement the fleet’s new livery.
Air Canada has taken delivery of 23 new Boeing 787 Dreamliners with 14 more planned by 2019 – all offering an award-winning international cabin standard. Moreover, the airline has reconfigured its Boeing 777 fleet of 25 aircraft with the state-of-the-art Dreamliner cabin configuration and inflight entertainment systems.
In addition, Air Canada’s International Business Class customers can expect an updated culinary service from April, with premium menu choices devised by the airline’s award-winning culinary partner, British Columbia-based chef David Hawksworth, and a wine programme selected by world renowned Quebec-based sommelier, Véronique Rivest.
In 2017, Air Canada will continue its global strategic expansion, having significantly increased its international footprint in 2016 with the launch of 28 new routes. Last year Air Canada joined the elite club of global carriers serving all six continents. This year the airline will launch new international services between Toronto-Mumbai, Toronto-Berlin, Toronto- Reykjavik, Montreal-Shanghai, Montreal-Algiers, Montreal-Marseille, Montreal- Reykjavik, Vancouver-Taipei, Vancouver-Nagoya, Vancouver-Frankfurt, and Vancouver-London Gatwick.