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Former Etihad Airways’ Lounge in London Heathrow will be rebranded as ‘The House’, as part of a new contemporary airport lounge brand launched by the airline in partnership with No1 Lounges. The project will debut at London Heathrow before being expanded to other airports.
Etihad Airways Business Class and First Class customers, as well as those travelling in The Residence, will continue to receive complimentary lounge entry. Gold and Platinum members of the airline’s Etihad Guest frequent flyer programme and Business Class and First Class travellers ticketed on codeshare partner services operated by Etihad Airways will also qualify for access.
Linda Celestino, Etihad Airways’ vice president for guest experience and delivery, said: “This is an innovative development for Etihad’s international lounge offering.
“This new venture will… enhance and improve the overall lounge experience for our premium guests. It will also provide an opportunity for our Economy guests to upgrade their pre-flight experience.”
Paid-for access to The House will also be available to Etihad’s Economy Class travellers. The lounge will also be available to premium passengers of a small number of other airlines and, subject to availability, access will be available for purchase by passengers of other airlines.
Phil Cameron, CEO of No1 Lounges, said: “We have worked closely with Etihad Airways over the last year to develop a new brand which complements its world-class in-flight service, to modernise the lounge interiors and to broaden the lounge’s appeal.”
The lounge will be redesigned over the next year to include new lounge areas, a new bar, dining room, and reading room, as well as upgraded showers and prayer rooms. The new bar will offer a comprehensive choice of alcoholic and non-alcoholic cocktails.
